E-Mail Marketing White Papers from Dynamic Messaging - Email Marketing Solutions Company

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E-Mail Marketing White Papers

1. Expanding the Reach of Email Through Social Networks - Tuesday, April 21, 2009 ExactTarget's Expanding the Reach of Email Through Social Networks provides insights gathered from more than 350 marketers in our 2009 Email Marketing List Growth Study. Our survey results showed a significant increase in marketers' intent to integrate email and social media programs in 2009. Find out more about how marketers can use social sharing capabilities to help build their subscriber lists and drive deeper engagement with customers and prospects.
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2. One-to-One Marketing Field Guide Set - Friday, March 13, 2009 ExactTarget introduces its exclusive One-to-One Marketing Field Guide Set, which features 60 practical scenarios for how marketers can use Email, Voice, Text, and Landing Pages within their organization. Complete with four Field Guides, this is the ultimate idea-starter for those looking to gain maximum impact from today's emerging digital communications.
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3. ExactTarget's Voice Field Guide - Friday, March 13, 2009 Wondering if Voice Messaging is a viable marketing medium or just the latest buzz phrase caught in the marketing thicket? We headed into the wild and discovered this breed is uniquely suited to conveying emotion and inflection in a personalized, trackable, and easy-to-use interface. Learn how Voice can not only co-exist with email, SMS (Short Message Service), and Landing Pages, but actually increase the value of these mediums in our Voice Field Guide.
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4. ExactTarget's Field Guide to Landing Pages - Friday, March 06, 2009 With ExactTarget's Field Guide to Landing Pages, you'll discover how to extend personalized, relevant one-to-one communications from email to the web. This easy-to-read guide will provide you with 15 ways to get the most impact from your landing pages.
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5. Five Things You Don’t Know About ExactTarget…But Should - Thursday, January 22, 2009 The Five Things You Don’t Know About ExactTarget…But Should provides an overview of all the ExactTarget features you HAVE to know about to improve your one-to-one communications program. Learn about how ExactTarget’s advancements in marketing automation, segmentation, deliverability, design, and more can help you achieve phenomenal business results.
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6. Executive Alert! Letters to the C-Suite: Sage Marketing Advice for Uncertain Times - Monday, January 05, 2009 ExactTarget announces the release of its second Executive Alert,Letters to the C-Suite. This new resource features personalized letters written from 13 of the industry’s top thought leaders offering advice on how to emerge successful despite next year’s challenges. It’s your source for marketing wisdom in 2009.
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7. The Marketing Almanac 2009 - Tuesday, December 16, 2008 ExactTarget’s annual trends report looks a bit different this year. Why? Because you deserve a new kind of reference guide for one-to-one marketing as you look ahead to ’09 – and we agree you should have a little fun while you’re at it, too.
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8. ExactTarget’s Field Guide to SMS - Tuesday, August 19, 2008 From critical alerts to time-sensitive notifications, some messages shouldn’t sit in an email inbox. SMS can provide urgent and portable messages to your subscribers. Not sure when, where or how to use SMS? ExactTarget’s Field Guide will help you clearly identify a variety of SMS types, including alerts, updates, and marketing messages.
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9. Integrating Email, CRM, and Web Analytics Whitepaper - Friday, July 18, 2008 Marketers of all levels get actionable tips for integrating email marketing, CRM, and web analytics to build a one-to-one marketing machine that can strengthen relationships and boost marketing ROI.
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10. Email Marketing CAN-SPAM Compliance Tuesday, June 17, 2008. A comprehensive guide to the CAN-SPAM Act, including best practice strategies to help you go above and beyond legislative compliance and avoid the SPAM folder.
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11. 2008 Channel Preference Survey Whitepaper - Thursday, May 22, 2008. Extensive consumer channel preference research helps you make informed multi-channel marketing decisions.
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12. The ExactTarget Field Guide to Triggered Email - Monday, May 05, 2008. Triggered email. Can it really help maximize your ROI? Can you incorporate it into your organization's email marketing campaign? To help answer these questions and clear up your triggered email confusion, grab your binoculars and explore ExactTarget's Field Guide.
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